Joan DeSantis Homes
44330 Premier Plaza #210
Ashburn, VA 20147
ph: 703-447-0062
JoanDeSa
Question: "My home is already decorated beautifully, so why do I need to have it "staged" when I get ready to sell?"
Answer: Home staging is different from home decorating in that it focuses on creating appeal to the widest range of buyers in a given market place. Imagine creating a "movie set" for a character. The trick is to transform your home into the "imaginary home" your prospective buyers are dreaming of owning.
Why is professional Home Staging essential in any market? Whether we're in a "Buyer's Market" or a "Seller's Market," homebuyers want to feel they are getting the best value for their hard-earned dollars. As a seller you are competing for the small pool of buyers searching in your price range. First impressions count more than ever with prospective home buyers. Buyers want to have the confidence that the home they purchase looks clean, well-maintained, and move-in ready. As your full-service real estate professional, it's my job to give you every advantage -- and make it count.
When selling your home, professional Home Staging gives your home an advantage over those that have been left "as is" or even worse, left vacant with a mere carpet cleaning or perhaps a coat of paint. Most buyers want to buy the property that "feels" like home to them. I can't tell you how often I've heard a potential buyer say, "I get a good feeling from this house." Home Staging helps create that "good feeling" even if the buyer isn't quite sure why.
Sometimes all it takes is the proverbial "woman's touch" to "warm up" a house with basically good structural qualities. Did you ever hear someone say "this room has good bones" or "there's a lot of potential here" when considering a home purchase? Well, my approach helps would-be buyers get past that step and imagine themselves living in the property. Instead of wondering what it "might look like" AND how much it "might cost to fix up" -- I show them a ready-to-move-in home that's worth every dollar of the asking price.
I transformed this home in one afternoon. It already was clean and neat, but the feedback I received from actual buyers was that it seemed "cold" and "not upgraded." In fact, it had many upgrades -- they just weren't highlighted by the current owner's decor. Take a look at the "before" and "after" shots to see what a difference my "Staged to Sell" approach makes:
BEFORE AFTER



BEFORE AFTER
BEFORE AFTER

BEFORE AFTER
BEFORE AFTER


Before After
Showcase by Leigh Newport of Staged by Design

For your upscale vacant property, I may recommend furniture rental and staging by one of our professional affiliates.
I offer my clients a complimentary Home Staging consultation
(a $350 Value)
This is a great way to get you on your way, so you don't have to worry about what to do next.
I have found that this initial consultation will save you money in the long-run, because you'll have a better idea which improvements will have the most value in a buyer's eye.
Naturally every buyer is different, but we meet with hundreds of buyers each year, so we have a good sense about what appeals to the largest number of people shopping for a home.
Let us advise you so you don't make costly improvements that won't pay you back when you sell.

We welcome your questions and queries. Please see our Contact Us page for complete contact information.
VACANT HOME to SELL?
Staging and selling VACANT HOMES is my specialty!


Call today for a FREE consultation.



On a tight budget? When you list your vacant home with Joan DeSantisHomes, my basic staging and accessory package* is FREE!
* Basic staging includes minimal furnishings such as small tables, chairs, rugs, bar stools, kids room play tent, accessories, bath towels, and place settings.
Joan DeSantis, ePro Realtor
Contact me today!
703-447-0062
Copyright 2011 Joan DeSantis Homes. All rights reserved.
Joan DeSantis Homes
44330 Premier Plaza #210
Ashburn, VA 20147
ph: 703-447-0062
JoanDeSa